| The Company: | |
Benjamin Black & Co. Ltd was incorporated in 1992 as a limited liability company to engage principally in the provision of outdoor advertising services.
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| The company through innovation changed the face of outdoor advertising in Nigeria within the 10years of their existence. Was promoted by Mr. Adedapo Adelegan an entrepreneur of high repute and a marketing guru. | |
The company was the first to install Ultravision/Ultrawave and a prismatop in Sub-Saharan Africa. Their sister Company, Celtron Nigeria Limited also acts as Sole Agent in West Africa for SMF Displays Ltd.- (Patent Owners and Manufacturers of innovative Outdoor Advertising Hoardings) |
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| Our Vision: | |
A strong advertising company with effective presence in Nigeria and key city centres in Africa through profitable affiliations with strong International Advertising Company. |
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| The Mission: | |
To be a key player in advertising business, rendering superior and innovative services to our Clients and increasing the wealth of our shareholders. |
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| Business Objectives: | |
| Achieve increase in the Market share of the Outdoor Advertising in Nigeria and the West African Sub-region. | |
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| Achieve improvement in the quality of maintenance services to our Clients. | |
| Build and sustain a virile partnership with an international advertising company for leverage and growth. | |
| Strategic Direction: | |
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